The Academy of TÜV Rheinland was awarded the prestigious German Education Media Award “digita” for the digital learning project “Virtual Pharmacy”. The award was presented at the education fair didacta in Cologne on 17 February 2016 by this year’s patron of the event, the North Rhine-Westphalian Minister of Education and Cultural Affairs Sylvia Löhrmann.
TÜV Rheinland was awarded for the digital learning project “Virtual Pharmacy” in the category “Vocational Education and Study”. The winning project was developed by TÜV Rheinland for German consumer goods group Beiersdorf in 2011 and has since been continually advanced.
Acknowledgement of our work
Used in virtual sales training for pharmaceutical technicians, the global consumer goods group Beiersdorf imparts knowledge and consulting expertise for a premium skin care product line exclusively available in pharmacies.
In this game-based learning environment, the target group can autonomously and independently acquire the expertise needed through web-based training and customer consultations.
“Winning the digita Prize award for this learning format is a confirmation of our good work and we are very pleased,” said Christoph Hieber, digital-learning expert and Head of Workplace Learning Solutions (WLS) at TÜV Rheinland.
For more information about our workplace learning solutions, please visit our website or contact us to speak to one of our experts.
