TÜV Rheinland Blog - Insights from Asia and Africa

New CE Mark Regulation

Posted by TUV Rheinland on Nov 19, 2020 11:00:00 AM
TUV Rheinland

From 16 July 2021, CE Mark products cannot be sold in Europe without an Authorized Representative based in Europe.


New rules. New requirements.
If you are selling or considering selling CE Mark products online, you need to be aware of new rules that will affect you. On 16 of July 2021, the new regulation 2019/1020/EU – Market Surveillance and Compliance of Products Regulation – comes into effect. The new regulation will affect the European e-commerce and online trade business of market leading retailers like amazon. CE Mark products which are sold online will still have to meet the EU quality and safety requirements but now there is an additional need to have someone always present in the European Union who takes responsibility and is the point of contact for these products, an “Authorized Representative”. CE marked products manufactured outside of the European Union cannot be sold in the EU without an Authorized Representative as of July 16, 2021.


A dedicated service to keep you compliant.
From July 16, 2021, Amazon EU and equivalent retailers will require an Authorized Representative for each CE Mark product from non-European marketplace sellers. TÜV Rheinland and its partner company Obelis Group have developed a specialist service to help non-European sellers who don’t have a legal presence in Europe.


  • Stage 1: The Compliance Check
    As part of the compliance check, TÜV Rheinland will first check whether your products are compliant with EU regulations and that no mandatory tests have been overlooked. If any missing mandatory tests are discovered, with over 250 laboratories around the world, we can arrange for testing at short notice, in any product Group, at a location convenient to you. Normally, a fully compliant result will initiate the second stage. In the unlikely event that the result of the compliance check turns out to be negative, Obelis Group can determine with the seller the necessary adjustments for the Stage 2 Representation Agreement to come into effect.


  • Stage 2: “Authorized Representative” Representation Agreement
    Obelis Group will enter into an agreement with the seller for one or more products as an “Authorized Representative”. The Seller can flexibly determine the duration of the agreement which is valid for distribution on the Amazon Marketplace and other equivalent retailers.


A flexible process to support selling CE Mark products online

Selling CE Mark products online with no presence in Europe? 
Speak to our experts

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TUV Rheinland stands for safety and quality in virtually all areas of business and life. Founded almost 150 years ago, the company is one of the world’s leading testing service providers with more than 20,000 employees and annual revenues of 2 billion euros. TÜV Rheinland’s highly qualified experts test technical systems and products around the world, support innovations in technology and business, train people in numerous professions and certify management systems according to international standards.


Obelis Group is a dynamic, quality-driven and service-oriented company based in Brussels, Belgium. After over 30 years, it is one of the largest and most experienced regulatory centers in Europe. It offers specialist expertise on the CE Mark and European Authorized Representative (EC REP) services as well as a broad spectrum of compliance solutions to manufacturers worldwide to help meet regulatory requirements in the 27 EU, 4 EFTA member states, and the UK. Obelis is also involved in a number of professional associations and EU commission working groups that keep it at the forefront of regulatory news & developments.