TÜV Rheinland Blog - Insights from Asia and Africa

Standards for Enabling Greater Sustainability & Circular Economy

Posted by TUV Rheinland on Aug 3, 2023 3:16:49 PM
TUV Rheinland

shutterstock_2071824836Many governments have worked to create a circular economy across important industries by encouraging waste reduction and ethical use of natural resources as they set targets to meet their sustainability goals. The circular economy, according to the World Economic Forum, offers an option that might yield up to USD $4.5 trillion in economic benefits by 2030.

The circular economy, in general, aims to maximize the value of resources in order to keep them in use for as long as possible while reducing waste along the value chain. Product improvements to reduce the quantity of production resources or encourage consumers to fix rather than replace a broken product are two examples of these methods.

Recently, the TIC Council has assembled a panel of global experts, including Mr. Rakesh Vazirani, TÜV Rheinland's Global Head of Sustainability Services (Products), for a discussion on how standards plays a key role to avoid greenwashing during the implementation of a circular economy action plan. More often than not, some organizations have knowingly or unknowingly provided inaccurate information or created a false front about how their products and services are truly beneficial to our environment - in their zealous pursuit of sustainability KPIs.



Rethink HK 2022 Workshop: Sustainable Aspects for Consumer Products

Duration: 1.5 hour | Actual Webinar Date: 5 October 2022 (Wednesday)


  • What is a sustainable product?
    • Who decides the criteria to measure sustainability??
    • Who checks the product and process as per these sustainability criteria??
    • How can you identify products that are more sustainable??
    • These are the questions that will be identified during this role play workshop.

Language: English

Presenter: Elsa Pau (Founder & CEO, BlueOnion Group), Helga Vanthournout (Director, Wealth of Flows Consulting / ADM Capital Foundation), Rodney Thu Ph.D. (Director of Quality Assurance, Hasbro), Sheila Shek, (Director, Sustainable Sourcing Environment, Adidas), Rakesh Vazirani (Global Head of Sustainability Assurance, Business Stream Products, TÜV Rheinland)

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Green Claims: Doing it Right with Confidence


Green Claims - Doing it Right with Confidence

Duration: 1 hour 40 minutes | Actual Webinar Date: 22 March 2022

Meeting sustainability goals requires a commitment based on rigorous and thorough approach. It requires companies to function in accordance with the best possible way of making a product, managing a process, delivering a service or supplying materials. Lack of standards in this area may present the risk of greenwashing or misallocation of assets and could lead to a lack of trust in Green Claims.

During this webinar, we’ll get an overview of perspectives and expectations from NGOs and Market Surveillance authorities, initiative to ensure ECO-labels continue to be robust, and best practices for making claims.

Featured Speakers: Michelle Carvill, The Chartered Institute of Marketing | Kate Harris, Global Ecolabelling Network | Katrina Duck, Serai | Andrea Belen Vega Talledo, Indecopi | Jan Christian Polanía Giese, Adelphi | Oliver Bealby-Wright, Consumers International | Rakesh Vazirani, TÜV Rheinland

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🎥 On-Demand Webinar: Manage Standards4SDGs - International Standards to action for #SDGs


Manage Standards for SDGs -

International Standards to action for SDGs

Duration: 1 hour 32 minutes | Actual Webinar Date: 17 November 2021

Meeting sustainability goals necessitates a commitment based on a thorough and rigorous approach. It requires that businesses operate in accordance with the best possible method of producing a product, managing a process, providing a service, or supplying materials. A lack of standards in this area may lead to greenwashing or misallocation of assets, as well as a lack of trust in progress toward the SDGs.

During this webinar, we’ll deep-dive into how International organizations have developed standards that can be linked with policies related to Circular Economy, Resource Efficiency, Environmental Management, and Social Responsibility amongst others.

Featured Speakers: Elisabeth Tuerk, UNECE | Siti Rubiah Lambert, UNCTAD | Pam Tarif, ECOS (Belgium) | Hans Kröder, Learn2Improve | Rakesh Vazirani, TÜV Rheinland

Watch now